DETAILED
EXPERIENCES

 

Roupa Livre / Founder (+)
A creative studio focused on developing solutions and consumption alternatives to a world that already has too many clothes.

NOV 2014 - PRESENT, ALL OVER BRAZIL AND ONLINE

I’ve managed, created and executed more than 80 actions such as: swapping parties, DIY sewing workshops, courses and lectures to connect people to a more conscious way to deal with what they wear. Some of these events were built together with companies such as: SENAC, SESC, Red Bull Amaphiko, Youse and Farm. I’ve also spread this concept as a speaker of SPFW, BEFW, Path Festival and Trama Recife.

The content production made through Roupa Livre’s Blog, Initiatives Mapping, Instagram and E-books became an inspiration for many projects in this field, being cited in various university courses and media. 

I have articulated the development of a swapping clothes App that works like Tider, crowdfunded by over 400 people and about to be relaunched.

Until today, Roupa Livre connected more than 20.000 people to its cause.


Hell Yeah / Co-Founder (+)
Giving digital life to purpose-driven people and projects. 

APR 2015 - PRESENT, ONLINE

Created websites, brand positioning and content for over 30 clients such as Banco de Tecido, Re-Roupa, Instituto Paz e Mente, Conexão Tailândia, Being Visual, AnnexB, Fernanda Tosta among others. 


Holistix / Community Manager  (+)
Spreading good habits and holistic health through real women's stories.

MAY 2019 - PRESENT, ONLINE 

I work producing content on holistic health, food and life hacks. In addition to managing the project's partner and guest group.


Comum / Community Manager (+)
Uniting gender, education, diversity, and human development.

JAN 2018 - APR 2019, ONLINE

I worked researching and identifying women with relevant knowledge about developing self-awareness to exchange experiences webinars and practices with the subscriber's community. 


Re-Roupa / Special Projects Producer & Strategist (+)
Clothes upcycling brand - Pioneer in Brazil

NOV 2014 - JUL 2018, SÃO PAULO, RIO DE JANEIRO AND  ONLINE

I worked on building the brand since its initial moment, developing the business strategy and communication, as well as content production and special projects with major brands such as Farm - Brazil.


Banco de Tecido / Store Manager (+)
Reused fabric circulation system.

APR 2017 - SEP 2017, FLORIANÓPOLIS

I was the manager and responsible for the Banco de Tecidos unit in Florianópolis, bringing the circular fabric system to the city.


Conexão Tailândia / Content Producer & Community Manager (+)
A content project dedicated to bring Thai culture closer to Brazil.

JAN 2015 - DEC 2015, SÃO PAULO, THAILAND  AND ONLINE

Deep research and production of content about Thai culture, definition of positioning and name, as well as the production of cultural meetings in São Paulo parks.


Social Tailors School / Content Producer & Strategist (+)
Specialized agency in tailored digital strategies.

SEP  2014 - JAN 2015, SÃO PAULO

I supported the construction of an education project in which the founders of Social Tailors taught basic communication tools.


Agência Escala / Planner (+)
Tradicional advertising agency. 

DEC 2010 - FEB 2014,  SÃO PAULO

I was the manager of the planning area of the (extinct) unit of São Paulo, contributing to the agency's strategic building and developing communication and research projects for major brands such as: Grendene, Warner and Sonae Sierra Group.


OTHER RELEVANT
EXPERIENCES

Research on Habits and Culture of Florianópolis 

AUG 2018, FLORIANÓPOLIS

As a freelancer, contributed with a research that mapped Florianópolis' cultural scenery for Floripa Airport.

In addition to this work, I am personally developing a guide for sharing places to go to in Florianópolis to value the local culture in a more sustainable way.


Writing Group “Ninho de Escritoras” 

NOV 2018 - PRESENT, FLORIANÓPOLIS

I facilitate monthly meetings to support women in developing their writing, creating a safe space for them to experiment and express.


Storytelling In-Company Courses / Jump Education

MAR 2014, SÃO PAULO

I taught storytelling techniques for IBOPE and Itaú teams to improve their internal communication skills.

 

internships and assistant positions

AgênciaClick Isobar / Executive Assistant to CEO and CFO LatAm
MAR 2009 - MAY 2010, SÃO PAULO

Plano & Plano Construction / E-Commerce & Marketing Intern (+)
FEB 2008 - MAR 2009, SÃO PAULO

Alpha Theater / Marketing Intern (+)
MAR 2006 - JUN 2007, SÃO PAULO

Thompson Reuters / CDG and Facilities Junior Assistant (+)
MAR 2004 - DEC 2005